301 redirect
A 301 redirect is a permanent redirect that sends visitors and search engines from an old URL to a new one.
SEO and AI SearchShort, plain definitions of marketing terms, with context for marketers working in Nigeria and across EMEA. Each term links to its own page with a one-sentence answer and a note on how it plays out locally.
A 301 redirect is a permanent redirect that sends visitors and search engines from an old URL to a new one.
SEO and AI SearchA/B testing compares two versions of a page, ad or email by showing each to part of your audience to see which performs better.
Paid MediaAARRR, or pirate metrics, is a framework tracking acquisition, activation, retention, referral and revenue.
Growth and StrategyAccount-based marketing (ABM) targets a defined list of high-value companies with tailored campaigns instead of a broad audience.
Ecommerce and SalesActivation rate is the percentage of new users who reach the first moment of real value, such as sending a first message or opening a first email.
Growth and StrategyAd disclosure is clearly telling people when content is paid for or sponsored, for example with a label such as ad or sponsored.
Compliance and PrivacyAd fatigue is the drop in ad performance that happens when the same audience sees the same ad too often.
Paid MediaAnswer engine optimization (AEO) is writing and structuring content so search engines and AI assistants can lift a short, direct answer from it.
SEO and AI SearchAffiliate marketing pays partners a commission for the sales or leads they send to you.
Growth and StrategyAI Overviews are AI-generated summaries that Google shows at the top of some search results, with links to its sources.
AI and Marketing TechAI search uses language models to answer questions directly, often with cited sources, instead of only listing links. Examples include Perplexity, ChatGPT search and Google AI Mode.
AI and Marketing TechAlt text is a short description of an image in a page's code, used by screen readers and search engines.
SEO and AI SearchAnchor text is the clickable words of a link.
SEO and AI SearchAn applicant tracking system (ATS) is software employers use to collect, store and screen job applications.
Remote Work and CareersThe Advertising Regulatory Council of Nigeria (ARCON) is the body that regulates advertising practice in Nigeria.
Compliance and PrivacyAsynchronous work is collaborating without needing everyone online at the same moment, using written updates, recorded videos and shared documents.
Remote Work and CareersAttribution is assigning credit for a conversion to the marketing touchpoints that led to it, such as an ad, an email or a search.
AnalyticsAverage order value (AOV) is the average amount a customer spends per order, calculated as revenue divided by the number of orders.
Ecommerce and SalesB2B marketing is promoting products or services to other businesses instead of to individual consumers.
Ecommerce and SalesB2C marketing is promoting products or services directly to individual consumers.
Ecommerce and SalesA backlink is a link from another website to yours, which search engines treat as a signal of trust and relevance.
SEO and AI SearchBounce rate is the percentage of website sessions where the visitor did not engage. In GA4 it is the opposite of the engagement rate.
AnalyticsA brand ambassador is a person who represents and promotes a brand, often long term.
Content and SocialBrand awareness is how well your target audience recognises and remembers your brand.
Growth and StrategyBrand equity is the extra value a brand has because people recognise, trust and prefer it.
Branding and CreativeBrand guidelines are a document that sets out how a brand looks and sounds, including logo use, colours, fonts and tone of voice.
Branding and CreativeBrand identity is the visible and verbal parts of a brand that people recognise, such as its name, logo, colours, fonts and tone.
Branding and CreativeBrand storytelling uses a clear story, such as why the business exists or how a customer succeeded, to make a brand memorable.
Branding and CreativeBrand voice is the consistent personality and style a brand uses in its writing and speech.
Branding and CreativeA buyer persona is a semi-fictional profile of a typical customer, built from research, including goals, problems and buying habits.
Branding and CreativeCustomer acquisition cost (CAC) is the total sales and marketing cost of winning one new customer.
Paid MediaA call to action (CTA) is the instruction that tells a reader what to do next, such as Subscribe free or Book a call.
Branding and CreativeCAN-SPAM is a United States law that sets rules for commercial email, including honest sender details and a working opt-out.
Compliance and PrivacyA canonical URL is the preferred version of a page that you tell search engines to index when several URLs show similar content.
SEO and AI SearchA carousel post is a social post with several swipeable images or slides.
Content and SocialCart abandonment is when a shopper adds items to a cart but leaves without buying.
Ecommerce and SalesA case study is a detailed account of how a customer or project achieved a result, with numbers and context.
Content and SocialCash on delivery (COD), also called pay on delivery, is a payment option where the customer pays when the order arrives.
Ecommerce and SalesA customer data platform (CDP) gathers customer data from many sources into one profile per person that other marketing tools can use.
AI and Marketing TechA chatbot is software that chats with people to answer questions or collect details, on a website or in an app such as WhatsApp.
AI and Marketing TechChurn rate is the percentage of customers or subscribers who stop buying or cancel in a given period.
Ecommerce and SalesClick fraud is fake or invalid clicks on ads, from bots or people trying to waste a competitor's budget.
Paid MediaClick rate is the percentage of delivered emails in which a link was clicked.
Email and CRMCo-marketing is two or more brands partnering on a campaign or content to reach each other's audiences.
Growth and StrategyCohort analysis compares groups of users who share a starting point, such as the month they signed up, to see how behaviour changes over time.
AnalyticsCold email is a first message sent to someone who has not asked to hear from you, usually to start a business conversation.
Ecommerce and SalesCommunity management is building and looking after an online group of customers or fans, replying to comments and starting conversations.
Content and SocialCompetitor analysis is studying competitors' products, pricing, messaging and marketing to find gaps and threats.
Growth and StrategyA consent management platform (CMP) is a tool that shows cookie and tracking choices to visitors, records their decisions and controls which tags run.
Compliance and PrivacyA content audit is a review of all your existing content to decide what to keep, update, merge or remove.
Content and SocialA content calendar is a schedule of what you will publish, where and when.
Content and SocialContent marketing is creating and sharing useful material, such as articles, videos and newsletters, to attract and keep an audience.
Content and SocialContent repurposing is turning one piece of content into several formats, such as an article into a video, a carousel and a newsletter item.
Content and SocialContract-to-hire is an arrangement where someone starts as a contractor and may later be offered a permanent role.
Remote Work and CareersA conversion event, called a key event in GA4, is an action you mark as valuable, such as a sign-up or a purchase.
AnalyticsConversion rate is the percentage of visitors who complete a goal, such as buying or subscribing.
Paid MediaThe Conversions API (CAPI) sends conversion events from your server straight to Meta, instead of relying only on the browser pixel.
Paid MediaCookie consent is getting a visitor's permission before storing non-essential cookies or similar trackers on their device.
Compliance and PrivacyCopywriting is writing persuasive text, such as ads, landing pages and emails, that moves people to take an action.
Branding and CreativeCore Web Vitals are Google's measures of page experience: how fast the main content loads, how quickly the page responds and how stable the layout is.
SEO and AI SearchA cover letter is a short letter sent with a CV that explains why you suit a particular role.
Remote Work and CareersCost per acquisition (CPA) is the average cost of getting one conversion, such as a sale or a sign-up.
Paid MediaCost per click (CPC) is the average amount you pay for each click on an ad.
Paid MediaCost per mille (CPM) is what you pay for every 1,000 ad impressions.
Paid MediaCrawl budget is the number of pages a search engine will crawl on your site in a given time.
SEO and AI SearchThe creator economy is the market of independent creators who earn from content through audiences, sponsors and products.
Content and SocialA customer relationship management (CRM) system stores contacts, tracks every interaction and helps teams manage leads and customers.
Email and CRMCross-border payments are payments sent between countries, such as a foreign employer paying a remote worker.
Remote Work and CareersCross-selling is suggesting related products that go with what a customer is already buying.
Ecommerce and SalesClick-through rate (CTR) is the percentage of people who see an ad or link and click it, calculated as clicks divided by impressions.
Paid MediaA custom audience is a group you define for ad targeting, such as an uploaded customer list or people who visited your site.
Paid MediaThe customer journey is the full set of steps and touchpoints a person goes through from first learning about you to buying and beyond.
Growth and StrategyCustomer retention is keeping existing customers buying from you over time.
Ecommerce and SalesA data controller is the organization that decides why and how personal data is collected and used.
Compliance and PrivacyA data subject request is a person's request to see, correct, delete or move the personal data an organization holds about them.
Compliance and PrivacyEmail deliverability is how likely your emails are to reach the inbox instead of the spam folder or being blocked.
Email and CRMDifferentiation is what makes your offer clearly different from alternatives in a way customers value.
Growth and StrategyDigital PR is earning coverage and links from online publications through news, data and expert commentary.
SEO and AI SearchDisplay advertising is showing visual ads, such as banners and images, on websites, apps and video.
Paid MediaDomainKeys Identified Mail (DKIM) adds a digital signature to your emails so receivers can check they really came from your domain and were not changed.
Email and CRMDMARC is an email authentication policy that tells receiving servers what to do with messages that fail SPF or DKIM checks, and sends you reports.
Email and CRMDomain authority is a score from an SEO tool that estimates how strongly a site could rank. It is a third-party metric, not a Google ranking factor.
SEO and AI SearchDouble opt-in asks a new subscriber to confirm their email address by clicking a link before they join the list.
Email and CRME-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, the qualities Google's quality guidelines use to judge content.
SEO and AI SearchEcommerce marketing is promoting an online store to attract visitors, turn them into buyers and bring them back.
Ecommerce and SalesEmail automation sends messages automatically when a trigger happens, such as a sign-up, a purchase or a period of inactivity.
Email and CRMEmail bounce rate is the percentage of sent emails that were not delivered.
Email and CRMEmployee advocacy is staff sharing their company's content and news on their own social accounts.
Content and SocialAn employer of record (EOR) is a company that legally employs a worker on behalf of another company in a given country, handling payroll, taxes and benefits.
Remote Work and CareersEngagement rate is the share of people who interact with content, through likes, comments, shares or clicks, relative to reach or followers.
AnalyticsEntity SEO is making clear to search engines and AI tools who or what your brand, people and topics are, and how they connect.
SEO and AI SearchEvergreen content stays useful and accurate for a long time, instead of being tied to a news moment.
Content and SocialThe Federal Competition and Consumer Protection Commission (FCCPC) is the Nigerian body that enforces consumer protection and competition law.
Compliance and PrivacyA featured snippet is a short answer Google shows at the top of search results, taken from a web page.
SEO and AI SearchFirst-party data is information you collect directly from your own audience, such as email sign-ups, purchases and site behaviour.
AI and Marketing TechA flywheel is a growth model in which each stage, such as attracting, engaging and delighting customers, feeds the next and builds momentum.
Growth and StrategyA freelance rate is the price a freelancer charges for work, set per hour, per day, per project or per month.
Remote Work and CareersFreemium is a model where a basic version of a product is free and extra features are paid.
Ecommerce and SalesFrequency is the average number of times each person saw your ad.
Paid MediaGoogle Analytics 4 (GA4) is Google's analytics platform, which tracks user activity as events across websites and apps.
AnalyticsThe General Data Protection Regulation (GDPR) is the European Union's law on collecting and using personal data. It requires a legal basis such as consent and gives people rights over their data.
Compliance and PrivacyGenerative AI is artificial intelligence that creates new content, such as text, images, audio and video, from a prompt.
AI and Marketing TechGenerative engine optimization (GEO) is improving how often AI tools such as ChatGPT, Gemini and Perplexity mention or cite your brand in the answers they generate.
SEO and AI SearchGeo-targeting is showing ads only to people in chosen locations, such as a country, a city or a radius.
Paid MediaGlobal payroll is paying employees in different countries correctly, including local taxes, benefits and currency.
Remote Work and CareersA go-to-market (GTM) strategy is the plan for launching a product or entering a market: who it is for, and how it is positioned, priced and sold.
Growth and StrategyGoogle Ads is Google's advertising platform for showing ads on Search, YouTube, Display and other Google properties.
Paid MediaGoogle Business Profile is a free listing that controls how a business appears on Google Search and Maps.
SEO and AI SearchGoogle Search Console is a free Google tool that shows how a site appears in Google search, including queries, clicks, indexing and errors.
SEO and AI SearchGrowth marketing is using fast experiments across the whole customer journey to find the most efficient ways to acquire, retain and monetise customers.
Growth and StrategyA hard bounce is a permanent delivery failure, such as an address that does not exist.
Email and CRMA hashtag is a word or phrase with a # sign that groups posts on a topic and helps people find them.
Content and SocialA heatmap is a visual that shows where visitors click, scroll or move on a page.
AnalyticsHreflang is a code that tells search engines which language or country version of a page to show to which users.
SEO and AI SearchHybrid work is a model where employees split their time between an office and working remotely.
Remote Work and CareersAn ideal customer profile (ICP) describes the type of company or person that gets the most value from your product and is most valuable to you.
Branding and CreativeImpressions are the number of times an ad or piece of content is shown, whether or not anyone clicks.
Paid MediaIncrementality is the extra result caused by a marketing activity, compared with what would have happened without it.
AnalyticsAn independent contractor works for clients under a service agreement instead of as an employee, usually invoicing for the work and handling their own taxes.
Remote Work and CareersInfluencer marketing is paying or partnering with creators to promote a product to their audience.
Content and SocialInternal linking is linking from one page of your site to another, which helps visitors and search engines find and understand content.
SEO and AI SearchInternational SEO is optimizing a site to rank in several countries or languages.
SEO and AI SearchIP warm-up is gradually increasing your email volume from a new sending address or domain so mailbox providers learn to trust it.
Email and CRMKeyword cannibalization is when several pages on one site compete for the same search term, so none ranks well.
SEO and AI SearchKeyword match types, broad, phrase and exact, control how closely a search must match your keyword before your ad can show.
Paid MediaKeyword research is finding the words and questions your audience types into search engines, and how often, so you can plan content around them.
SEO and AI SearchA key performance indicator (KPI) is a measurable number that shows whether you are reaching an important goal.
AnalyticsA landing page is a standalone web page built for one goal, such as a sign-up or purchase, usually reached from an ad, email or search.
Branding and CreativeLast-click attribution gives all the credit for a conversion to the final touchpoint before it.
AnalyticsLead form ads are ads with a built-in form so people can submit their details without leaving the platform.
Paid MediaLead generation is attracting people who show interest in your product and collecting their contact details so you can follow up.
Ecommerce and SalesA lead magnet is something free and useful, such as a template, guide or checklist, offered in exchange for an email address.
Email and CRMLead scoring gives each lead points based on fit and behaviour so sales can follow up with the most promising first.
AI and Marketing TechThe learning phase is the early period when an ad platform's system tests and calibrates how to deliver a new or changed campaign.
Paid MediaLegitimate interest is a legal basis in the GDPR that allows using personal data without consent when it is necessary, balanced against the person's rights.
Compliance and PrivacyLink building is earning links from other websites to yours, mainly through useful content, partnerships and digital PR.
SEO and AI SearchA link in bio is the single link on a social profile that points people to your site, offer or a page of links.
Content and SocialLinkedIn Ads is LinkedIn's advertising platform, which targets people by job title, company, industry and seniority.
Paid MediaA LinkedIn profile is your public professional page on LinkedIn, showing your experience, skills and results.
Remote Work and CareersList hygiene is regularly removing invalid, inactive and risky addresses so your email list stays healthy.
Email and CRMA large language model (LLM) is an AI system trained on large amounts of text to understand and generate language, such as the models behind ChatGPT, Gemini and Claude.
AI and Marketing Techllms.txt is a plain text file at the root of a website that lists its key pages in a simple format for AI tools. Its effect on AI visibility is not proven.
SEO and AI SearchLocal SEO is improving visibility for searches tied to a place, mainly through a Google Business Profile, consistent business details and local reviews.
SEO and AI SearchLocalization is adapting content, products and campaigns to a specific market, including language, currency, examples and cultural norms.
Branding and CreativeA long-tail keyword is a longer, more specific search phrase, usually with lower volume and clearer intent.
SEO and AI SearchA lookalike audience is a group an ad platform builds of people who resemble your existing customers or subscribers.
Paid MediaLooker Studio is Google's free tool for building reports and dashboards from sources such as GA4, Google Ads and spreadsheets.
AnalyticsA loyalty program rewards repeat customers with points, discounts or perks.
Ecommerce and SalesCustomer lifetime value (LTV) is the total revenue, or profit, you expect from a customer over the whole relationship.
Growth and StrategyMarket research is collecting information about customers, competitors and the market to guide decisions.
Growth and StrategyMarket segmentation is dividing a market into groups of customers with similar needs or traits, so each can be targeted differently.
Growth and StrategyMarketing automation is software that runs repetitive marketing tasks, such as email sequences, lead scoring and social posting, from rules and triggers.
AI and Marketing TechA marketing budget is the amount of money set aside for marketing in a period, split across channels, tools and people.
Growth and StrategyThe marketing funnel is the path from awareness to consideration to purchase, and often loyalty, used to plan what to say at each step.
AnalyticsMarketing mix modeling is a statistical method that estimates how each marketing channel and outside factors affect sales over time.
AnalyticsA marketing plan is a detailed schedule of the campaigns, budgets, owners and targets that carry out a marketing strategy.
Growth and StrategyA marketing portfolio is a collection of your best work and results, such as campaigns, content and numbers, that you show to employers or clients.
Remote Work and CareersA marketing strategy is the long-term plan for reaching a defined audience and meeting business goals, covering positioning, channels and messaging.
Growth and StrategyMartech is the set of software tools marketers use to run, measure and automate their work.
AI and Marketing TechMeta Ads is the advertising platform for Facebook, Instagram, Messenger and WhatsApp.
Paid MediaA meta description is the short summary of a page that can appear under its title in search results.
SEO and AI SearchA micro-influencer is a creator with a smaller but often more engaged audience, usually between a few thousand and 100,000 followers.
Content and SocialMicrosoft Advertising is the ad platform for the Bing search network and other Microsoft properties.
Paid MediaMobile-first indexing means Google mainly uses the mobile version of a page for indexing and ranking.
SEO and AI SearchA marketing qualified lead (MQL) is a lead that marketing has judged more likely to become a customer, based on their actions or profile.
Ecommerce and SalesMulti-touch attribution splits credit for a conversion across several touchpoints in the customer journey.
AnalyticsNative advertising is paid content designed to match the look and feel of the page or platform where it appears.
Paid MediaThe Nigeria Data Protection Act 2023 (NDPA) is Nigeria's main data protection law, overseen by the Nigeria Data Protection Commission. It sets rules for collecting, using and protecting personal data.
Compliance and PrivacyThe Nigeria Data Protection Commission (NDPC) is the regulator that enforces the Nigeria Data Protection Act 2023.
Compliance and PrivacyNegative keywords are words you tell an ad platform never to show your ad for.
Paid MediaNet Promoter Score (NPS) is a loyalty measure based on one question: how likely are you to recommend us, from 0 to 10.
Ecommerce and SalesA newsletter is an email sent regularly to subscribers with updates, advice or curated content.
Email and CRMNofollow is a link attribute that tells search engines not to pass ranking credit through that link.
SEO and AI SearchNoindex is an instruction that tells search engines not to show a page in their results.
SEO and AI SearchA north star metric is the single number that best shows the value customers get from your product and predicts long-term growth.
AnalyticsA notice period is the time an employee or employer must give before ending a job or contract.
Remote Work and CareersObjectives and key results (OKRs) are a goal-setting method that pairs an ambitious objective with a few measurable results.
Growth and StrategyOn-page SEO is optimizing what is on a page: its title, headings, copy, images, internal links and metadata.
SEO and AI SearchOne-click unsubscribe lets a recipient opt out of a mailing list with a single action, without logging in or filling in a form.
Email and CRMAn online marketplace is a platform where many sellers list products to many buyers, such as Jumia in Africa or Amazon globally.
Ecommerce and SalesEmail open rate is the share of delivered emails that were opened.
Email and CRMOrganic reach is the number of people who see your content without paid promotion.
Content and SocialOrganic traffic is the visitors who reach your site from unpaid search results.
SEO and AI SearchPayback period is how long it takes for a customer's revenue or profit to cover the cost of acquiring them.
AnalyticsPayment friction is anything that makes paying harder, such as limited payment methods, failed card payments or long checkout forms.
Ecommerce and SalesThe Privacy and Electronic Communications Regulations (PECR) are UK rules on marketing emails, texts, calls and cookies.
Compliance and PrivacyPeople Also Ask is a Google results feature that shows related questions with short expandable answers.
SEO and AI SearchPerformance Max is a Google Ads campaign type that uses automation to show ads across Search, YouTube, Display, Gmail and Maps from a single campaign.
Paid MediaA pillar page is a broad, in-depth page on a main topic that links to more detailed pages on its subtopics.
SEO and AI SearchPodcast marketing uses audio shows, or sponsorship of them, to reach and build a loyal audience.
Content and SocialThe Protection of Personal Information Act (POPIA) is South Africa's data protection law.
Compliance and PrivacyPositioning is how your product is placed in customers' minds compared with alternatives, based on what makes it different and valuable.
Growth and StrategyPay-per-click (PPC) is an advertising model where you pay each time someone clicks your ad.
Paid MediaA preheader is the preview text shown next to or under the subject line in an inbox.
Email and CRMA privacy policy is a public statement of what personal data you collect, why, how long you keep it and what rights people have.
Compliance and PrivacyA probation period is an initial stretch of employment, often three to six months, in which either side can end the job more easily.
Remote Work and CareersProduct-led growth is a strategy where the product itself drives sign-ups, upgrades and referrals, often through a free tier or trial.
Growth and StrategyProduct-market fit is when a product meets a real, strong demand in a market, shown by customers who keep using it and recommend it.
Growth and StrategyProgrammatic advertising is the automated buying and selling of ad space in real time through software.
Paid MediaProgrammatic SEO is generating many pages from a template and a data set, such as one page per job role or city.
SEO and AI SearchPrompt engineering is writing clear instructions and context for an AI tool so it returns more useful results.
AI and Marketing TechA push notification is a short message sent to a phone or browser from an app or website the user has allowed to contact them.
Email and CRMQuality Score is Google Ads' 1 to 10 estimate of how relevant your ad, keyword and landing page are, and it affects ad cost and position.
Paid MediaA re-engagement campaign is a short email series aimed at subscribers who have stopped opening or clicking.
Email and CRMReach is the number of unique people who saw your ad or content at least once.
Paid MediaReferral marketing rewards existing customers or subscribers for bringing in new ones.
Growth and StrategyRemote onboarding is how a company introduces a new hire to their role, tools and team when no one meets in person.
Remote Work and CareersA remote-first company treats remote work as the default and designs its processes, hiring and meetings around people who are not in an office.
Remote Work and CareersResponsive search ads are a Google Ads format where you supply several headlines and descriptions and Google combines them to find the best performers.
Paid MediaA retainer is a regular fixed payment, usually monthly, that a client pays for ongoing work or availability.
Remote Work and CareersRetargeting shows ads to people who already visited your site or engaged with your brand but did not convert.
Paid MediaReturn on ad spend (ROAS) is the revenue earned for every unit of currency spent on ads.
Paid Mediarobots.txt is a file at the root of a site that tells crawlers which areas they may or may not visit.
SEO and AI SearchReturn on investment (ROI) is the profit from an activity compared with its cost, usually shown as a percentage.
AnalyticsA salary band is the range of pay a company sets for a role or level.
Remote Work and CareersA sales pipeline is the set of stages a prospect moves through, from first contact to a closed deal, with the value at each stage.
Ecommerce and SalesSchema markup is code added to a page that labels its content, such as an article, a FAQ or a product, so search engines understand it.
SEO and AI SearchSearch intent is the goal behind a search query: to learn something, find a site, compare options or buy.
SEO and AI SearchSeasonality is a predictable change in demand at certain times of year.
Growth and StrategySegmentation is dividing an audience into groups, by interest, location or behaviour, so you can send each group a more relevant message.
Email and CRMSender reputation is a score mailbox providers give your sending domain and IP address based on how recipients and filters treat your email.
Email and CRMSearch engine optimization (SEO) is the practice of improving a website so it ranks higher in unpaid search results and earns more relevant visitors.
SEO and AI SearchAn SEO audit is a review of a site's technical health, content and links to find problems and opportunities.
SEO and AI SearchA search engine results page (SERP) is the page a search engine shows after a query, including ads, organic links, maps, snippets and AI answers.
SEO and AI SearchA session is a group of interactions one visitor has with your site within a set period.
AnalyticsShopping ads are product listings with an image, price and store name shown in search results and other Google surfaces.
Paid MediaShort-form video is brief vertical video, usually under a minute, on platforms such as TikTok, Instagram Reels and YouTube Shorts.
Content and SocialSmart bidding is a set of Google Ads strategies that use machine learning to set bids to reach goals such as a target CPA or target ROAS.
Paid MediaSMS marketing is sending promotional or service text messages to people who have agreed to receive them.
Email and CRMSocial commerce is selling products directly within social media platforms or through social conversations.
Ecommerce and SalesSocial listening is tracking mentions of your brand, competitors and topics across social media to learn what people say.
Content and SocialA social media algorithm is the set of rules a platform uses to decide which posts people see.
Content and SocialSocial proof is evidence that others trust you, such as reviews, testimonials, case studies and customer numbers.
Content and SocialSocial selling is using social media, such as LinkedIn, to build relationships and start sales conversations.
Content and SocialA soft bounce is a temporary delivery failure, such as a full mailbox or a server problem.
Email and CRMA spam complaint happens when a recipient marks your email as spam.
Email and CRMA spam trap is an email address used to catch senders with poor list practices, such as buying lists.
Email and CRMSender Policy Framework (SPF) is a DNS record that lists which servers may send email for your domain.
Email and CRMA sales qualified lead (SQL) is a lead that sales has accepted as ready for a direct sales conversation.
Ecommerce and SalesA statement of work (SOW) is a document that sets out what work will be done, by when, for what price and how it will be judged.
Remote Work and CareersA subject line is the short text a recipient sees first, and it strongly affects whether an email is opened.
Email and CRMA SWOT analysis lists a business's strengths, weaknesses, opportunities and threats to support planning.
Growth and StrategyA tag manager, such as Google Tag Manager, lets you add and update tracking code on a website from one dashboard without editing the site's code.
AI and Marketing TechA take-home assignment is a task an employer asks a candidate to complete on their own time as part of hiring.
Remote Work and CareersTotal addressable market (TAM) is the total revenue available if a product won every possible customer in its market.
Growth and StrategyA target audience is the specific group of people a product or campaign is meant to reach.
Growth and StrategyTechnical SEO is making sure search engines can crawl, render and index your site, covering speed, mobile friendliness, structured data, sitemaps and clean URLs.
SEO and AI SearchThird-party cookies are cookies set by a domain other than the site a person is visiting, historically used for cross-site tracking and ad targeting.
AI and Marketing TechTikTok Ads is TikTok's advertising platform for short video ads shown in its feed.
Paid MediaTime zone overlap is the number of working hours your day shares with your team's working day.
Remote Work and CareersA title tag is the HTML title of a web page, shown in search results and browser tabs, and a strong ranking signal.
SEO and AI SearchA topic cluster is a group of related pages linked to one main page, built to cover a subject thoroughly.
SEO and AI SearchA tracking pixel is a small piece of code that records visitor actions and sends them to an ad or analytics platform.
AI and Marketing TechA transactional email is an automatic message triggered by an action, such as a receipt, password reset or order confirmation.
Email and CRMUser-generated content (UGC) is content created by customers or fans, such as photos, reviews and videos, instead of by the brand.
Content and SocialThe UK GDPR is the United Kingdom's version of the GDPR, kept in UK law after Brexit and supervised by the Information Commissioner's Office.
Compliance and PrivacyUnsubscribe rate is the percentage of recipients who opt out after an email.
Email and CRMUpselling is encouraging a customer to buy a higher-priced or upgraded version of what they are considering.
Ecommerce and SalesA unique selling proposition (USP) is the one specific reason a customer should choose you over competitors.
Branding and CreativeUTM parameters are tags added to a link, such as utm_source and utm_campaign, so analytics tools can show where visitors came from.
Paid MediaA value proposition is a clear statement of the benefit a customer gets from your product and why it is better than the alternatives.
Branding and CreativeA vanity metric looks impressive but does not show real business results, such as follower counts or raw page views.
AnalyticsVideo marketing uses video, such as tutorials, ads and stories, to promote a brand or product.
Content and SocialA view-through conversion is a conversion that happens after someone saw an ad but did not click it.
Paid MediaVoice search is searching by speaking to a phone or smart speaker instead of typing.
SEO and AI SearchW-8BEN is a United States tax form that individuals outside the US give to a US payer to certify their foreign status, which can affect tax withholding.
Remote Work and CareersA webinar is a live or recorded online presentation to an audience, often used for education and lead generation.
Content and SocialA welcome email is the first message sent to a new subscriber, usually right after they sign up.
Email and CRMWhatsApp marketing uses WhatsApp, through the Business app or the Business Platform, to send updates and support customers, with their permission.
Content and SocialA whitepaper is an in-depth report on a topic or problem, often used in B2B to build authority and capture leads.
Content and SocialAn XML sitemap is a file that lists the pages of a site you want search engines to crawl and index.
SEO and AI SearchYouTube ads are video ads shown before, during or beside YouTube videos, and in its feeds.
Paid MediaA zero-click search is one where the person gets their answer on the results page and clicks nothing.
AI and Marketing TechNo terms match your search. Try a shorter word.