Growth and Strategy
A marketing budget is the amount of money set aside for marketing in a period, split across channels, tools and people.
In Nigeria and EMEA
If ads and tools are billed in dollars, add a buffer for exchange-rate changes.
Related terms
Stay sharp on marketing news and trends
Get remote roles open to Nigeria and EMEA, the marketing news that matters and one tactic to use, free every Wednesday.
Subscribe freeBrowse the full glossary