Ecommerce and Sales
An online marketplace is a platform where many sellers list products to many buyers, such as Jumia in Africa or Amazon globally.
In Nigeria and EMEA
Marketplaces bring traffic but take fees and limit branding, so many sellers use them alongside their own store.
Related terms
Stay sharp on marketing news and trends
Get remote roles open to Nigeria and EMEA, the marketing news that matters and one tactic to use, free every Wednesday.
Subscribe freeBrowse the full glossary