An affiliate marketing manager recruits and manages partners who promote a company’s product for a commission. They set commission terms, track performance and protect the program from fraud, so partner revenue grows without wasting budget.
A brand manager protects and develops how a company looks, sounds and is perceived. They keep messaging consistent across channels, guide creative work and measure whether the brand is gaining recognition and trust.
A community manager builds and moderates the spaces where a brand’s audience talks, such as Slack, Discord, forums and social groups. They keep conversations healthy, answer questions and turn member feedback into insight for the team.
A content marketing manager plans, produces and distributes content that attracts and converts the right audience. They own the editorial calendar, guide writers and designers, and tie content to traffic, leads and revenue.
A content strategist decides what content a company should create, for whom and why. They research audiences and search demand, define themes and structure, and build the plan that writers and marketers then execute.
A content writer produces articles, guides, emails and web copy that inform readers and support business goals. They research topics, write clearly to a brief and edit to match brand voice and search intent.
A copywriter writes persuasive text for ads, landing pages, emails and product pages. The goal is a clear message that moves people to act, written in the brand’s voice and tested against results.
A creative strategist connects audience insight to the ideas behind ads and campaigns. They study what resonates, brief designers and video editors, and turn performance data into the next round of creative.
A CRM manager runs the customer database and the communication built on it. They segment customers, design journeys across email, SMS and push, and use data to raise retention and repeat purchases.
A demand generation manager builds the programs that create qualified interest in a product, usually for B2B. They plan campaigns across channels, work with sales and measure pipeline and revenue, not only leads.
A digital marketing manager leads online marketing across channels such as search, social, email and paid ads. They set strategy and budgets, manage specialists and agencies, and answer for traffic, leads and sales.
A digital marketing specialist carries out online campaigns day to day. They write and schedule content, run ads, send emails and report results, usually covering several channels under a manager’s direction.
An e-commerce marketing manager drives sales for an online store. They plan promotions and campaigns, manage paid and email channels, and improve the path from product page to checkout.
An email marketing manager plans and runs email programs that nurture and convert subscribers. They manage the platform, segmentation, automation and testing, and watch deliverability so messages reach the inbox.
An event marketing manager plans events that build awareness and pipeline, from webinars and conferences to meetups. They manage budget, vendors and promotion, and measure the leads and sales that events influence.
A field marketing manager adapts a company’s marketing for specific regions or audiences. They run local events and campaigns, support the regional sales team and report which activities produce pipeline in that market.
A Google Ads specialist builds and optimizes campaigns on Google Search, Performance Max, Shopping and YouTube. They control keywords, bids, ads and budgets to bring in customers at a target cost.
A growth marketing manager looks for repeatable ways to gain and keep customers. They run quick experiments across the funnel, from acquisition to retention, and keep what the data proves works.
A head of marketing owns the whole marketing function and its results. They set strategy, budget and team structure, report to leadership and are accountable for pipeline, brand and growth.
An influencer marketing manager works with creators to promote a brand. They find and vet creators, negotiate terms, manage campaigns and measure reach, engagement and sales.
A lifecycle marketing manager guides customers from first purchase or sign-up to long-term loyalty. They design onboarding, retention and win-back programs across email, push and in-app messages.
A marketing analyst turns campaign and customer data into decisions. They build reports and dashboards, measure what works, and tell the team where to spend more or stop.
A marketing automation specialist builds the workflows that send the right message at the right time. They configure platforms, scoring and integrations so campaigns run without manual work.
A marketing coordinator supports the marketing team by keeping campaigns, content and events organized. They schedule, publish, track tasks and handle the details that let managers focus on strategy.
A marketing director leads marketing strategy and teams at a senior level. They manage budgets across channels, set goals with leadership and are responsible for brand, demand and revenue results.
A marketing manager plans and runs marketing campaigns to reach business goals. They coordinate channels, manage budgets and people, and report which activities bring in customers.
A marketing operations manager runs the systems and processes behind marketing. They manage the tech stack, data quality and reporting so campaigns launch smoothly and results can be trusted.
A media buyer plans and purchases advertising space across platforms such as Meta, TikTok and Google. They manage budgets, audiences and bids to get the lowest cost for the results the business needs.
A paid media specialist plans and manages paid advertising across channels such as search, social and display. They launch campaigns, test audiences and creative, and optimize budgets to hit cost and revenue targets.
A performance marketing manager runs paid channels where every result is measurable. They own acquisition cost and return on ad spend, manage specialists and budgets, and scale what proves profitable.
A PPC specialist manages pay-per-click advertising, mostly on Google and Microsoft search. They research keywords, write ads, set bids and track conversions to bring in qualified clicks at a profitable cost.
A product marketing manager connects the product to its market. They define positioning and messaging, plan launches, support sales with content and bring customer insight back to the product team.
An SEO manager leads a company’s organic search strategy. They plan technical, content and link work, guide writers and developers, and report on traffic and revenue from search.
An SEO specialist improves a website’s visibility in search. They research keywords, optimize pages, fix technical issues and build links, then track rankings and traffic to see what works.
A social media manager plans and runs a brand’s presence on platforms such as Instagram, LinkedIn, TikTok and X. They set the content plan, publish, engage the audience and report growth and engagement.
A social media specialist creates and posts content and handles day-to-day community activity. They follow the content plan, respond to comments and report results, usually working under a social media manager.
