In this issue
- 4 remote roles: Head of Marketing at Zapiet; Email Marketing Specialist at Remote Choice; Social Media & Marketing Virtual Assistant at 20four7VA; Digital Marketing / SEO Virtual Assistant at Unlock HBA / Rockstar.
- News and tactics: Perplexity quietly killed its ad program, and says it’s staying dead; OpenAI’s ChatGPT ads just got a real toolkit: oCPC bidding, dynamic URLs, multi-product carousels; Amazon’s AI Video Generator for ads is now generally available; Snapchat is leaning hard into “second screen” ad formats to compete for budget it’s losing to bigger platforms.
- Theme: Bet on the Platforms With Something to Prove.
Hey,
Four roles this week range from a $150K head of marketing seat to a couple of hands-on VA positions, so there’s something here whether you’re leading a GTM strategy or looking to build out execution experience. On the news side, we’re stepping outside Google, Meta, and TikTok this week, and the story underneath all four items is more interesting than any single headline: not every platform is betting the same way on AI advertising, and that split is exactly where the openings are.
Let’s get into it.
This week’s remote marketing jobs
This week’s best global openings
Head of Marketing
Zapiet
$110,000 − $150,000 USD
✓ Remote: Global (Worldwide Distributed)Full-timeFlexible / Global Async
Zapiet powers local delivery and pickup solutions for over 10,000 Shopify merchants worldwide. In this leadership position, you will own the full GTM strategy, brand positioning, and inbound acquisition loops for their e-commerce app suite. They operate an open, fully remote culture offering annual company retreats and complete location independence.
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Email Marketing Specialist
Remote Choice
$35,000 − $55,000 USD
✓ Remote: Regional (EMEA / South Africa / UK Overlap)Full-timeGMT to GMT+2 Overlap
This position sits inside a boutique remote agency managing high-end, design-led e-commerce brands. You will own end-to-end Klaviyo execution: building 6 to 8 campaigns weekly, managing advanced audience segmentation, and running A/B testing frameworks. Ideal for an overseas email strategist who blends visual design judgment with data-driven lifecycle metrics.
Social Media & Marketing Virtual Assistant
20four7VA
$18,000 − $28,000 USD
✓ Remote: Global (APAC / EMEA / LatAm Friendly)Full-timeAmericas Overlap (9:00 AM – 6:00 PM MST)
20four7VA matches international talent directly with growing US-based brands and personal development organizations. This role focuses on execution: managing cross-channel social calendars (Instagram, LinkedIn, YouTube), repurposing podcast audio into short-form reels, and setting up campaign promotional assets.
Digital Marketing / SEO Virtual Assistant
Unlock HBA / Rockstar
$20,000 − $35,000 USD
✓ Remote: Global (Work From Anywhere)Full-timeFlexible / Americas Overlap
Placed on behalf of an industrial equipment distributor, this hands-on role manages search rankings, technical site audits, keyword optimization, and local SEO campaigns. It provides a consistent long-term contract for an overseas SEO specialist who prefers technical implementation over client-facing account management.
Marketing news & your tactics
Fresh trends to beat automated algorithms
Perplexity quietly killed its ad program, and says it’s staying dead
The news
Perplexity shut down its native advertising program (sponsored follow-up questions and side-panel ads) in February 2026 and has publicly committed to not bringing it back, citing trust concerns.
Why it matters
This runs directly against the “every AI platform is racing to monetize with ads” narrative. Perplexity tried ads, brought on partners like Indeed and Whole Foods, and pulled the plug over concerns that ads would undermine trust in its answers. It’s a live case study in AI-search monetization actually failing, not just slowing down.
For you
If you or a client has been holding budget in reserve for “the next ChatGPT/Perplexity ad opportunity,” Perplexity is no longer that opportunity. The current playbook there is publisher licensing deals and Generative Engine Optimization (getting cited in AI answers), not paid placements.
Your action this week
If you’re doing any GEO/AI-citation work for a client, drop “Perplexity ads” from any 2026 roadmap you’re presenting and replace it with a citation-visibility audit instead: check whether your client’s content is actually being cited in Perplexity answers for their core topics.
OpenAI’s ChatGPT ads just got a real toolkit: oCPC bidding, dynamic URLs, multi-product carousels
The news
OpenAI added optimized cost-per-click bidding, dynamic destination URLs, and multi-product carousel ad units to ChatGPT’s advertising product in early August 2026.
Why it matters
This is the opposite trajectory from Perplexity. OpenAI is building out mature, e-commerce-grade ad infrastructure rather than pulling back, suggesting ChatGPT (not Perplexity) is positioning itself as the real AI-search ad challenger to Google.
For you
Multi-product carousels mean you can reuse Shopping-style creative assets you likely already have for a client, lowering the cost of testing this new channel to nearly zero.
Your action this week
Pick one e-commerce client with existing carousel/product-feed creative and check ChatGPT ads eligibility this week; being able to say “I already tested this” before a client asks is worth more than waiting for them to ask first.
Amazon’s AI Video Generator for ads is now generally available
The news
Amazon Ads’ Video Generator, which creates AI video ads directly from a product’s ASIN listing, moved from beta to general availability in June 2026, part of a wider Brand+ and Performance+ rollout.
Why it matters
For any advertiser without a video production budget, this removes the single biggest barrier to running video ads on Amazon: you no longer need footage, just an existing product listing.
For you
This is a genuinely budget-friendly way to add a new format to a client’s Amazon presence without asking for creative budget, exactly the kind of “more with less” win that’s hard to deliver on Google or Meta right now.
Your action this week
For any client selling on Amazon, generate one test video ad from an existing ASIN this week and compare its early performance against their standard static Sponsored Brands creative.
Snapchat is leaning hard into “second screen” ad formats to compete for budget it’s losing to bigger platforms
The news
At its 2026 NewFronts, Snap introduced Total Snap Takeovers (a single-advertiser takeover across every tab for a period) and Multi-Segment Dynamic Product Ads, while reporting nearly 2 trillion Snaps sent in 2025.
Why it matters
Snap’s growth has stalled in the US and EU, and it’s investing heavily in AR glasses at the same time, meaning its ad team is under real pressure to prove ROI with fewer, sharper product bets rather than broad growth.
For you
A platform under growth pressure often means more flexible ad reps, better test pricing, and faster support responses, worth exploiting if you have a Gen Z-skewing client who hasn’t seriously tested Snap yet.
Your action this week
If you have any client targeting under-30 US audiences, reach out to a Snap ads rep this week specifically asking about NewFronts-era test budgets or beta access to Multi-Segment DPA; new-product pushes usually come with softer minimums.
The theme this week
Bet on the Platforms With Something to Prove
That’s the roundup. If Zapiet feels like a stretch for your resume, apply anyway; e-commerce SaaS companies at this stage tend to value someone who’s already run GTM in a scrappy environment over someone who’s only done it inside a big, well-resourced team.
Look at the four platforms in this week’s news side by side. Perplexity walked away from ad revenue entirely because it decided ads weren’t worth the trust cost, while OpenAI did the opposite and built out a genuinely mature ad stack to chase Google’s spot. Amazon just removed the biggest cost barrier to video ads, and Snap is discounting its way into relevance because growth has stalled and it needs proof points. None of these four are following the same playbook, and that divergence is exactly where the opening sits: a struggling platform with something to prove will hand you better terms, faster support, and more room to experiment than one that’s already winning and doesn’t need you.
You don’t need permission to test Amazon’s new video generator or ask a Snap rep about NewFronts pricing this week. The underdogs are where the leverage currently sits, so go find it before everyone else notices.
Ikechukwu
Curator, BorderlessMarketer
Frequently asked questions
Quick answers about the roles, pay and news in Issue 24.
What remote marketing roles are in Issue 24?
Issue 24 lists 4 remote roles: Head of Marketing at Zapiet; Email Marketing Specialist at Remote Choice; Social Media & Marketing Virtual Assistant at 20four7VA; Digital Marketing / SEO Virtual Assistant at Unlock HBA / Rockstar. Each one has its own apply link in the issue.
Which roles in Issue 24 are open to marketers in Nigeria?
The issue flags these roles as open to marketers in Nigeria, because they accept applicants worldwide, from anywhere, from Africa or from EMEA: Head of Marketing at Zapiet (Remote: Global (Worldwide Distributed)); Email Marketing Specialist at Remote Choice (Remote: Regional (EMEA / South Africa / UK Overlap)); Social Media & Marketing Virtual Assistant at 20four7VA (Remote: Global (APAC / EMEA / LatAm Friendly)); Digital Marketing / SEO Virtual Assistant at Unlock HBA / Rockstar (Remote: Global (Work From Anywhere)). Always confirm location and hiring rules on the employer page before you apply.
What do the roles in Issue 24 pay, from lowest to highest?
Lined up from lowest to highest, yearly pay in this issue runs from $18,000 at 20four7VA up to $150,000 at Zapiet, with a typical midpoint near $36,250. The pay ladder, lowest to highest: Social Media & Marketing Virtual Assistant at 20four7VA, $18,000 − $28,000 USD; Digital Marketing / SEO Virtual Assistant at Unlock HBA / Rockstar, $20,000 − $35,000 USD; Email Marketing Specialist at Remote Choice, $35,000 − $55,000 USD; Head of Marketing at Zapiet, $110,000 − $150,000 USD. Figures are shown the way the listing states them.
Are the salaries in Issue 24 from the job post or an estimate, and what should I check before I accept?
Each figure comes from the job description when the employer publishes pay. When a posting leaves pay out, we show a benchmark estimate for that role and seniority and label it as an estimate. Treat a stated range as the employer's own budget, and an estimate as a starting point for negotiation. Before you accept an offer, confirm the currency, whether you are hired as an employee or a contractor, and how and when you will be paid, because these change what you actually take home in Nigeria.
What does “Perplexity quietly killed its ad program, and says it’s staying dead” mean for remote marketers?
Perplexity shut down its native advertising program (sponsored follow-up questions and side-panel ads) in February 2026 and has publicly committed to not bringing it back, citing trust concerns. This runs directly against the “every AI platform is racing to monetize with ads” narrative.
Why does “OpenAI’s ChatGPT ads just got a real toolkit: oCPC bidding, dynamic URLs, multi-product carousels” matter for marketers outside the US?
This is the opposite trajectory from Perplexity. Multi-product carousels mean you can reuse Shopping-style creative assets you likely already have for a client, lowering the cost of testing this new channel to nearly zero.
What should I do about “Amazon’s AI Video Generator for ads is now generally available” this week?
For any client selling on Amazon, generate one test video ad from an existing ASIN this week and compare its early performance against their standard static Sponsored Brands creative.
What does “Snapchat is leaning hard into “second screen” ad formats to compete for budget it’s losing to bigger platforms” mean for remote marketers?
At its 2026 NewFronts, Snap introduced Total Snap Takeovers (a single-advertiser takeover across every tab for a period) and Multi-Segment Dynamic Product Ads, while reporting nearly 2 trillion Snaps sent in 2025. Snap’s growth has stalled in the US and EU, and it’s investing heavily in AR glasses at the same time, meaning its ad team is under real pressure to prove ROI with fewer, sharper product bets rather than broad growth.
What is the main theme of Issue 24?
“Bet on the Platforms With Something to Prove” is the thread running through this issue. Look at the four platforms in this week’s news side by side. Perplexity walked away from ad revenue entirely because it decided ads weren’t worth the trust cost, while OpenAI did the opposite and built out a genuinely mature ad stack to chase Google’s spot.
Are the jobs in Issue 24 still open?
Issue 24 was sent on September 10, 2026, and the roles were open when it went out. Apply soon, and use the marketing job search or the all-roles job search below to find newer openings.
Is Borderless Marketer free, and how do I get the next issue?
Yes. Borderless Marketer is a free weekly newsletter with remote marketing jobs open outside Africa, plus news and tactics for marketers in Nigeria and EMEA. Subscribe with your email on the homepage and each new issue arrives in your inbox.