Analytics
Bounce rate is the percentage of website sessions where the visitor did not engage. In GA4 it is the opposite of the engagement rate.
In Nigeria and EMEA
A high rate can be normal for pages that answer a question quickly. Judge it alongside time on page and conversions.
Related terms
Stay sharp on marketing news and trends
Get remote roles open to Nigeria and EMEA, the marketing news that matters and one tactic to use, free every Wednesday.
Subscribe freeBrowse the full glossary